Social media marketing for your brand doesn’t have to be as intimidating you think. A recent blog post at PR-squared.com touches on some tips to follow for succeeding in your social media marketing strategy. A closer look at points below provides clarity and guidance for your own social media training.
Take Action, Get Started & Make Your Brand Social
If the public knows about your brand, chances are they’re talking about you – good or bad, with or without you. So why not start interacting with your customers? Take a step back and observe what people are saying. Twitter and Google Alerts are good places to start when tracking a business. Don’t see much conversation? You are in the perfect position to hit the ground running with your social media marketing plan.
But why is it so important to be social? Think of your customers as individual pieces of a marketing campaign. As a brand influences a customer, social media is the platform with which their experiences are announced to the world. Think about all the businesses you hear about on Twitter, Facebook and other social media outlets. If a brand can interact with a customer on a personal level, your company looks less like a money-making machine and more like a brand who cares about its clients first.
Align Your Marketing Strategy with your Social Media Strategy
A successful brand will always need to have a social presence, and it should be a part of a company’s overall marketing strategy. While elements of your marketing strategy will have definitive start and end points, your social media strategy, if done right, should never end. As is the case with any kind of marketing, the ability to adapt to the needs and trends of customers will allow a brand to further thrive.
What Works for One Brand May Not Work for Yours – Find Your Own Path
Once in a while you hear about a radical stunt or social media idea that gets a brand a lot of exposure. The natural reaction is to do something similar for your own company and wait for the benefits to start pouring in. Recognize that each social media marketing endeavor is as unique as the company that implements it. Look for your own creative ways to stand out in the social media world. Great ideas are being dreamed up every day – why shouldn’t you come up with the next one?
Speak as a Person – Leave Corporate Talk Out of Social Media
Social media marketing works best when the audience feels like they are interacting with an individual and not a corporate machine. Make sure any social media marketing training covers this very important characteristic. When talking with customers, your tone should be friendly and conversational. Never embarrass or belittle your client, no matter how far they may take it to smear your brand. Taking the high road will always make you look better to others following the conversation.
Involve Your Legal Department or Seek Legal Advice
With little legal precedence in the world of social media, your legal department should be advised early on in the social media marketing game. Together, you can identify risks and pitfalls your brand may face before anything ever happens. Rather than just nixing an idea, an informed legal department that understands your social media goals is more apt to render solutions.
Prepare a Crisis Management Plan Ahead of Time
Crisis management is an important and essential part of any social media marketing plan. Careful consideration should be given to how your brand is going to respond to impending problems. While it would be nice to think that no problems will arise, reality should set in, hopefully before trouble starts brewing.
A first step should be to actively monitor social networks for potential problems or complaints. Addressing issues when they first start to take shape will keep customers happy and prevent a full blown crisis from happening. Make sure everyone involved with the social media marketing plan has a clear understanding of the appropriate steps to take when a crisis presents itself. Items to consider include response times, notification to the proper department and identifying proper remedies.
Healthy monitoring and interaction with your audience will lay the foundation for your brand to begin a successful social media marketing plan. Most importantly, taking that first step will put your brand on the fast track to being a leader within your industry.
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